To clearly and confidently express what an enterprise does, in terms that engage with the people it needs to reach and in alignment with its leadership, is a critical foundation for any marketing or promotion to be effective. Begin to craft powerful core messages, differentiation and value statements – the Essential Story that will connect your enterprise with customers, employees and stakeholders.
Learning Outcomes:
Understand the process for developing an Essential Story;
Learn a critical tool for crafting on-point business messages;
Begin to draft the Essential Story of your enterprise
A writer, teacher, mentor and entrepreneur with expertise in voice discovery, writing coaching and substantive editing, Maria Ford helps leaders engage with the transformative power of great communication.
