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Tuesday, January 28 • 11:15 - 12:30
213: Pre-Marketing: The Essential Story of Your Career Enterprise

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To clearly and confidently express what an enterprise does, in terms that engage with the people it needs to reach and in alignment with its leadership, is a critical foundation for any marketing or promotion to be effective. Begin to craft powerful core messages, differentiation and value statements – the Essential Story that will connect your enterprise with customers, employees and stakeholders.

Learning Outcomes:
  • Understand the process for developing an Essential Story;
  • Learn a critical tool for crafting on-point business messages;
  • Begin to draft the Essential Story of your enterprise

Speakers | Conférenciers
avatar for Maria Ford

Maria Ford

Chief Phraseologist, Phrase Strategy
A writer, teacher, mentor and entrepreneur with expertise in voice discovery, writing coaching and substantive editing, Maria Ford helps leaders engage with the transformative power of great communication.

Tuesday January 28, 2020 11:15 - 12:30 EST
Room | Salle 213